The story
Why this chapter matters.
This is the full Revenue OS in production: campaign architecture across ICPs and funnel stages, a rebuilt tracking foundation, product signals wired into the CRM, and a measurement model that connects ad spend to revenue-quality outcomes — not just clicks.
What I built & ran
- Paid campaign architecture across ICPs, funnel stages, landing pages, creative formats and UTM logic
- Rebuilt the GTM/GA4 tracking foundation after a website migration: diagnostic events, conversion goals, platform alignment
- Layered measurement model: website intent → conversions → product signals → CRM quality → paid optimization → BI reporting
- Lifecycle and post-signup journey concepts for activation, conversion, expansion and churn prevention
- Cross-functional work with design, content, sales, RevOps, BI, product analytics and frontend development
ninox / meta
◈RoleDIRECTOR OF PERFORMANCE MARKETING
◷PeriodAUG 2025 — PRESENT
◎BaseBERLIN
Stack & systems
LinkedIn AdsGoogle Search & Demand GenReddit AdsCapterraG2GTMGA4HubSpotMixpanelBigQueryPower BILooker StudioWebflow
Relevant offer
Want this kind of system?
Most booked3–8 weeks
Commercial System Launch
€7,500–€25,000
The full build path: architecture, website/e-commerce or software layer, tracking, automation, launch campaigns and reporting.
- System and launch architecture
- Website/e-commerce/software build direction
- CRM/ERP/process automation plan
- Tracking and analytics foundation
- Launch campaigns and reporting layer