Four quiet failure points. Zero error messages.
The CRM handoff
Signups created via API, SSO or another subdomain arrive with no source. Weeks later: 60% "direct" pipeline.
Redirects & params
One redirect strips or double-encodes UTMs and the campaign data never reaches the page that converts.
Consent & SPAs
React forms that never fire form listeners; consent modes that silently drop the events you optimize on.
Overwritten first touch
CRMs that rewrite source fields on every form fill — erasing the only honest attribution you had.
One identity, end to end.
Attribution is an identity problem: the same person must stay recognizable from anonymous click to paying customer.
1–3 days. A prioritized truth report.
Event & conversion QA
Every key event verified end to end in GTM preview, GA4 DebugView and the ad platforms — with duplicates and ghosts flagged.
Handoff & UTM review
Every signup path tested for source survival; UTM schema reviewed against what actually arrives in the CRM.
Systems Diagnostic Sprint
System map, failure points, fix order and implementation path - yours to keep.
Book the diagnosticThree tools, three different numbers? Map the system before changing it.
Book the diagnosticOr diagnose it yourself first.
The free 25-check audit covers UTMs, events, conversions, CRM handoff and reporting — in about 20 minutes.