I build growth systems that connect campaigns, customer data and revenue.
I help B2B teams turn disconnected marketing tools — ads, HubSpot, tracking, BI — into one measurable system.
15+ years across growth & software · Ninox · Plunet · GS1
The offer, buyer journey and system map are set before anything gets built.
The idea: one signal — a click, a lead, an order — travels the whole system and returns as a decision. That is the single source of truth.
Working across growth, CRM, tracking, reporting and commercial systems.
Google Ads
Google Analytics
Google Tag Manager
HubSpot
BigQuery
WordPress
n8n
WooCommerceReal system work leaves artifacts: command centers, GTM files, wireframes and optimization queues.
These visuals are sanitized from actual working systems. They show the kind of operating material behind the claims without exposing private customer or campaign data.
Paid media, product signals, CRM quality and revenue in one weekly view.
Based on a paid-to-revenue reporting artifact: campaign spend, product activation, CRM quality and BI reporting are treated as one operating layer instead of four disconnected reports.
The valuable work is the handoff between the visible site and the business behind it.
That means website to CRM, order to ERP, barcode/standards data to operations, warehouse to customer experience, campaigns to revenue, and dashboards to decisions.
Architect the system
Before budget or development work starts, the commercial path is mapped: offer, buyer journey, web layer, CRM/ERP handoff, operations owner and reporting need.
Five layers, designed as one commercial system.
This is the pattern behind my best work: design the business flow, build the web/software layer, automate the operations, launch demand, then measure and improve.
Commercial Architecture
The blueprint before the build: offer, buyer journey, website, e-commerce or software flow, CRM/ERP handoffs, reporting and launch plan.
- Business flow and launch architecture
- System map across tools, teams and operations
- Build priorities before money is wasted
Clear pages for the work buyers actually need to understand.
Campaigns, tracking and dashboards still matter. But they belong inside the larger system: launch architecture, software/web implementation, CRM/ERP handoffs, automation, operations and growth.
Launch & Campaign Architecture
Go-to-market structure, offer paths, landing pages, channels, tracking and reporting designed before launch.
Open campaigns page TrackingTracking, CRM & Handoffs
Find where leads, orders, product signals, warehouse steps or CRM records lose their source and meaning.
Open tracking page DashboardsAutomation & Reporting
Connect manual work, ERP/CRM flows, dashboards and operational reporting into one useful control layer.
Open dashboards page OperationsStandards, ERP & Warehouse Systems
Barcode/standards logic, product data, stock, fulfillment, warehouse handoffs and internal operating visibility.
Open operations proofNot a list of employers. A record of systems built and operated.
The proof spans SaaS growth, HubSpot automation, e-commerce builds, GS1 standards and barcode infrastructure, ERP and warehouse handoffs, founder-led software delivery, reporting and acquisition systems.
Paid growth system for a software platform launch
Campaign architecture, tracking foundation, product signals, CRM quality and BI reporting connected past the signup.
Open SaaS chapter Plunet - CRM / automation / reportingHubSpot, lifecycle, reporting and performance marketing
CRM automation, Google Ads, GA4/GTM, Looker Studio, data pipelines and WordPress conversion work in one operating layer.
Open CRM chapter GS1 - standards / barcode infrastructureStandards, barcode platforms and digital infrastructure
Work inside a national standards environment: web platforms, barcode/catalog systems, team coordination, campaign planning and data discipline.
Open GS1 chapter Aroko - founder / software deliveryFounder-led software teams and proprietary CRM delivery
Company building, web/mobile/desktop departments, contracts, delivery systems, client operations and a custom CRM/email platform.
Open founder chapter Tavazo Europe - commerce / ERP / warehouseE-commerce, ERP and warehouse automation launch
Software and commerce architecture, design/development, launch advertising, ERP installation and warehouse process automation.
Open case study Alexander Gardi - e-commerce performanceStore, feed, campaign and analysis loop
E-commerce development, product data, Merchant Center, paid campaigns, analytics, merchandising and conversion improvements.
Open commerce chapterAudit, diagnostic, launch, automation, retainer or direct contact.
Start small when trust is low. Build bigger when the problem is clear. Stay monthly when the system needs continuous operation.
Free Growth Systems Audit
A quick way to see where your commercial system leaks: website, tracking, CRM, reporting, operations and handoffs.
- Website and offer clarity checks
- Tracking and conversion integrity checks
- CRM/source handoff checks
- E-commerce or lead-flow checks
- Reporting and operations-owner checks
Systems Diagnostic Sprint
For messy systems before a rebuild: I inspect the website, ads, analytics, CRM, e-commerce/ERP handoffs and reporting.
- System map and failure points
- Tracking and CRM handoff QA
- Website/e-commerce conversion review
- Automation and operations review
- Prioritized fix roadmap
Automation & Reporting Sprint
When work is stuck between tools: CRM automation, ERP or warehouse handoffs, dashboards and reporting logic.
- Process and data-source map
- CRM/ERP/warehouse handoff logic
- Automation workflow design
- Dashboard or reporting model
- Documentation and handover
Start with the system. Then scale what works.
Run the free audit in 20 minutes, or send a direct project request for a launch, automation sprint, commercial system rebuild or monthly operator support.