I orchestrate growth systems you can measure.
Digital Growth Architect with 15 years across performance marketing, CRM & automation, SEO and marketing data infrastructure. Currently leading paid growth for Ninox, a Berlin B2B SaaS platform — and running Aroko, my growth agency.
One person where strategy, execution and data meet.
Most teams split growth across a strategist, a media buyer, a CRM admin and an analyst — and lose the plot between them. I work across the whole system: designing the funnel, building the campaigns, wiring the tracking, automating the CRM, and reporting it in numbers leadership actually trusts.
Four reasons this profile is hard to substitute.
Full-stack, for real
From ad account to data warehouse: I've personally built every layer — campaigns, tracking, CRM logic, pipelines, dashboards.
Measurement-first
Strategy you can't measure is decoration. I build the proof layer before the spend — GA4, GTM, server-side, attribution.
Builder's background
Co-founded and ran a software company for 8 years before going deep into growth. I speak developer, designer and CFO.
Three markets, five languages
Grew businesses in Iran, Turkey and Germany. German, English, Persian, Turkish — plus working Arabic.
Three principles behind everything I build.
Infrastructure before spend
Budgets die in funnels nobody instrumented. The tracking layer, event taxonomy and CRM wiring come first — then the ads get scale.
Systems beat campaigns
A campaign expires the day it stops. A system — audiences, journeys, automations, feedback loops — compounds every month it runs.
Numbers end arguments
Opinions are cheap in marketing. I build reporting that connects spend to revenue, so decisions get made on evidence, not volume.
This is where I live.
Events, UTMs, queries, pipelines — the unglamorous plumbing that decides whether your dashboards tell the truth. I don't outsource it. I write it.
Three cities. One obsession: systems that compound.
Tehran
2011 — 2019First code shipped at Mehr Afraz. Co-founded Aroko Tech Pioneers and ran it for 8 years — then growth roles at Novintandis and GS1 Iran.
Istanbul
2020 — 2022Built and grew a fashion e-commerce brand end to end at Alexander Gardi, then ran DACH performance marketing for SMBs at LeadChamps.
Berlin
2022 — NOWThree years owning CRM, automation and SEA at Plunet. Since 2025: Director of Performance Marketing at Ninox, leading paid growth for Ninox 4.
Systems I've designed and shipped.
Campaign flows & customer journey maps
The 360° full-funnel campaign system and journey-mapping frameworks I use to plan growth — drawn as living blueprints, not slide decks.
VIEW THE FLOWS →Ninox 4 paid growth system
End-to-end paid architecture for a product launch and freemium/PLG shift: multi-channel campaigns across ICPs and funnel stages, UTM governance, rebuilt GTM/GA4 foundation, layered measurement from click to revenue.
LINKEDIN · GOOGLE · REDDIT · G2Marketing data infrastructure
Data pipelines, automated syncing between marketing tools, warehouse-based reporting and custom dashboards — a single source of truth connecting campaigns, CRM and revenue.
GTM · GA4 · BIGQUERY · LOOKER · POWER BIAroko — growth, engineered
My Berlin growth agency for B2B SaaS, e-commerce and SMEs: performance marketing, tracking infrastructure and CRM on fixed monthly packages.
AROKO.TECH →Let's talk growth.
Hiring for a senior growth role, exploring a project, or comparing notes on MarTech — my calendar and inbox are open.