Most attribution problems are not in the ad platform. They happen when backend forms, cross-domain flows and lifecycle updates fail to carry the original click context.
This field note is part of the Shahoseini Revenue OS library: practical notes about campaign architecture, tracking integrity, CRM memory, dashboards and product-led growth systems.
Operating takeaway
The important question is not whether the tool exists. The question is whether the handoff between tools is owned, measured and trusted.