The story
Why this chapter matters.
This was scale training. Multiple platforms, multiple teams, real budget responsibility — and the discipline of predictive, data-driven campaign planning inside a large organization where the numbers had to hold up.
What I built & ran
- Led multi-channel campaigns with full budget responsibility across Google Ads and social
- Managed internal marketing and design teams from strategy through coordinated delivery
- SEO, SEM, email and content aimed at lead generation and visibility
- Cleaned and analyzed marketing data, then built predictive models for campaign planning
- UX and conversion audits across websites, catalogs and promotional assets
- Built and ran the organization's core web platforms — the standards portal, barcode/catalog systems and member sites
gs1 / meta
◈RoleDIGITAL MARKETING SPECIALIST & WEB DEVELOPER
◷PeriodAUG 2018 — NOV 2019
Stack & systems
Google AdsSEOSEMEmailData analysisUXWeb development
Relevant offer
Want this kind of system?
Most booked3–8 weeks
Commercial System Launch
€7,500–€25,000
The full build path: architecture, website/e-commerce or software layer, tracking, automation, launch campaigns and reporting.
- System and launch architecture
- Website/e-commerce/software build direction
- CRM/ERP/process automation plan
- Tracking and analytics foundation
- Launch campaigns and reporting layer