The story
Why this chapter matters.
The chapter where data engineering became part of my marketing craft: I didn't just run HubSpot and Google Ads — I built the pipelines, the syncs and the warehouse the reporting stood on.
What I built & ran
- HubSpot workflows, lifecycle campaigns, lead nurturing, custom properties, reports and sales pipelines
- Google Ads (Search, Display, Retargeting) with A/B testing, keyword targeting and budget forecasting
- SEO: high-value landing page optimization, metadata, backlinks and a full content audit
- GA4, GTM and Looker Studio dashboards for conversion tracking and funnel reporting
- Data pipelines, automated syncing between marketing tools, and a central data warehouse for reporting and governance
- WordPress site management with conversion-focused landing page UX
plunet / meta
◈RoleDIGITAL MARKETING MANAGER
◷PeriodJAN 2022 — MAR 2025
◎BaseBERLIN
Stack & systems
HubSpotGoogle AdsGA4GTMLooker StudioSEOWordPressData pipelines
Relevant offer
Want this kind of system?
Most booked1–3 weeks
Automation & Reporting Sprint
€2,500–€7,500
When work is stuck between tools: CRM automation, ERP or warehouse handoffs, dashboards and reporting logic.
- Process and data-source map
- CRM/ERP/warehouse handoff logic
- Automation workflow design
- Dashboard or reporting model
- Documentation and handover