The story
Why this chapter matters.
This is the chapter that explains all the others. I have sat on the owner's side of contracts, run delivery teams to real deadlines, and shipped a product of our own — so I build growth systems like an operator who has to live with them, not a vendor who hands them over.
What I built & ran
- Built and led three technical departments — web, mobile, desktop — for 6+ years
- Interim Head of Web: architecture, code reviews, release planning, on-time delivery
- Owned contracts, scoping, budgets, milestones and team KPIs
- Ran every client relationship: proposals, meetings, transparent reporting, post-launch support
- Built our own product — a CRM with integrated email marketing for SMBs (segments, triggers, dashboards)
- Shipped self-funded tools, then ran Aroko's own SEO, content and performance marketing
aroko / meta
◈RoleCO-FOUNDER & CEO / HEAD OF WEB DEPARTMENT
◷PeriodAUG 2011 — NOV 2019
Stack & systems
Company buildingSoftware teamsContractsCustom CRMEmail marketing systemClient success
Relevant offer
Want this kind of system?
Most bookedper month · ongoing
Growth & Systems Retainer
€2,000–€9,000/month
A senior operator for the whole system: campaigns, site, CRM, reporting, automations and continuous improvements.
- Growth and campaign optimization
- Website and conversion improvements
- CRM/lifecycle automation
- Reporting and dashboard maintenance
- Operations and system improvements