The story
Why this chapter matters.
A fashion brand with the classic split-vendor mess: a store here, an agency there, a feed problem in between, and nobody owning the whole chain. I took the lot — from product data all the way through to measured purchases — so changes flowed cleanly from catalog to campaign to sale.
What I built & ran
- Google Ads across Search, Display, Catalog, Smart and Local, plus Facebook Ads
- Google Merchant Center: feed setup, rules and product optimization for shopping visibility
- Analytics with goals, heatmaps and session recordings driving continuous improvement
- Built the store end to end: payments, shipping gateways, product variations, live chat, speed and UX
- E-commerce operations: product data, sales campaigns (e.g. "Buy 2, Get 3"), photo retouching, merchandising
- Omnichannel social with personas, content calendars and KPIs
alexander-gardi / meta
◈RoleDIGITAL MARKETING MANAGER
◷PeriodMAR 2020 — OCT 2021
◎BaseISTANBUL
Stack & systems
Google AdsFacebook AdsMerchant CenterSEOE-commerce devYandex/GA
Relevant offer
Want this kind of system?
Most bookedper month · ongoing
Growth & Systems Retainer
€2,000–€9,000/month
A senior operator for the whole system: campaigns, site, CRM, reporting, automations and continuous improvements.
- Growth and campaign optimization
- Website and conversion improvements
- CRM/lifecycle automation
- Reporting and dashboard maintenance
- Operations and system improvements