The story
Why this chapter matters.
This is the whole system running live. The job is connecting an ad click to the thing that actually matters weeks later: an activated, paying account. Campaigns, tracking, product signals and CRM all feed one measurement model, so we optimize toward revenue instead of vanity signups.
What I built & ran
- Paid campaign architecture across our ICPs and funnel stages — LinkedIn, Google Search & Demand Gen, Reddit, G2, Capterra — with clean UTM logic
- Rebuilt the GTM/GA4 tracking foundation after a site migration: real events, verified conversions, platforms that finally agree
- A layered measurement model — website intent → conversions → product activation → CRM quality → paid optimization → BI reporting
- Post-signup lifecycle thinking: activation, conversion, expansion and churn, not just lead volume
- Work across design, content, sales, RevOps, BI, product analytics and frontend to keep it all one system
ninox / meta
◈RoleDIRECTOR OF PERFORMANCE MARKETING
◷PeriodAUG 2025 — PRESENT
◎BaseBERLIN
Stack & systems
LinkedIn AdsGoogle Search & Demand GenReddit AdsCapterraG2GTMGA4HubSpotMixpanelBigQueryPower BILooker StudioWebflow
Relevant offer
Want this kind of system?
Most booked3–8 weeks
Commercial System Launch
€7,500–€25,000
The full build path: architecture, website/e-commerce or software layer, tracking, automation, launch campaigns and reporting.
- System and launch architecture
- Website/e-commerce/software build direction
- CRM/ERP/process automation plan
- Tracking and analytics foundation
- Launch campaigns and reporting layer