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PLG tracking from signup to activation

A product-led growth system needs an identity model connecting anonymous visitor, signup, email verification, activation, PQL and revenue-quality stages.

This field note is part of the Shahoseini Revenue OS library: practical notes about campaign architecture, tracking integrity, CRM memory, dashboards and product-led growth systems.

Operating takeaway

The important question is not whether the tool exists. The question is whether the handoff between tools is owned, measured and trusted.

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