A résumé asks to be believed. A proof system shows its work. That difference is why this site isn’t a CV page.
The rebuild followed three rules. Facts stay immutable: employers, roles, dates — locked, verifiable, no rounding up. Every claim points somewhere: “campaign architecture” links to the actual frameworks in the Flows Lab; “reporting” links to how I structure a dashboard; each company gets its own page explaining the system I ran there, not adjectives about myself.
The site practices what it sells: every CTA here pushes a structured event, the lead magnet has an unlock flow, the intake form captures project type and budget range — because a growth-systems architect with an unmeasured website would be a bad joke.
The result reads less like an application and more like documentation. Which is the point: buyers of systems work don’t want to be persuaded. They want to inspect the machine and decide for themselves.