HOME/SKILLS

Skills are useful only when they move the operating system.

The stack is broad because the work sits between marketing, software, CRM, ERP, tracking, reporting and operations. This page groups the skills by business outcome.

Growth + software + CRMOperations-awareExecution, not buzzwords
SoftwareBSc + founder deliveryMarTechHubSpot/GTM/GA4/BIOperationsERP/warehouse/standards
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capability stack
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The offer, buyer journey and system map are set before anything gets built.

The skills are grouped by the layer they power — not by tool logos.

Capability map

The useful skill is the handoff between disciplines.

Performance marketing matters. So do web architecture, CRM properties, ERP handoffs, warehouse visibility, tracking governance and dashboards. The value is connecting them.

Acquisition

Campaign architecture

Paid search, paid social, retargeting, launch structure, landing pages, offer routing, budget feedback loops.

Tracking

Measurement integrity

GTM, GA4, event taxonomy, UTM governance, consent-aware checks, source survival and conversion QA.

CRM / lifecycle

Customer system design

HubSpot properties, lifecycle automation, lead routing, segmentation, workflow QA and sales handoff logic.

Commerce / ops

Operational handoffs

WordPress, commerce flow, product feeds, ERP or warehouse visibility, order context and ownership rules.

Reporting

Decision layer

Metric dictionaries, dashboard models, BI views, weekly operating rhythm, anomaly checks and executive summaries.

Delivery

Build management

Scope, artifacts, documentation, QA, stakeholder alignment, developer handoff and practical prioritization.

Operating range

Where the skill mix becomes commercially useful.

The strongest projects are not isolated ad accounts or dashboard rebuilds. They are the moments when customer acquisition, software behavior and operational truth need one owner.

01

Before launch

Design offer, page flow, source logic, CRM fields and reporting before traffic arrives.

02

After migration

Repair tracking, redirects, conversion events, CRM creation and dashboard continuity.

03

During scale

Find the bottleneck between spend, activation, lead quality, fulfillment and reporting.

04

During operations

Turn manual processes into documented workflows, automations and visible ownership.

Selected ecosystem experience

Platforms appear where the work requires them.

These are implementation contexts, not partner claims.

Growth / acquisition

Acquisition, analytics and campaign execution.

CRM / automation / lifecycle

Lead routing, lifecycle systems, workflows and customer operations.

Tracking / attribution

Events, source preservation, attribution and data joins.

Web / commerce / systems

Website systems, commerce flows and implementation architecture.

Want to know which skill layer your system needs first?

Use the route recommender

The skill is not the tool. It is the operating handoff.

Start with the audit or send the project context. The right work depends on where the handoff breaks.

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