Five sections. Zero fluff.
Offer & website clarity
The page explains what is sold, who it is for, why it matters, and what the next action should be.
Tracking & events
Key actions fire once, carry context, work under consent, and survive redirects, forms and product flows.
CRM / order handoff
Leads, orders or users arrive with source, owner, stage and enough context for sales or operations to act.
E-commerce / operations flow
Checkout, inventory, ERP, warehouse or fulfillment steps are visible and not held together by manual guesswork.
Reporting truth
One agreed dashboard, written definitions, raw-export checks and a named owner for the system.
Under 20/25?
Normal - and fixable. The checklist tells you whether the next move is diagnostic, automation, launch or retainer.
Get the PDF.
Name, email, company, website — and it's yours. One useful follow-up email, no sequence-of-doom.
Scored badly and want it fixed fast? That is a systems diagnostic.
Book a diagnostic sprint