Scaling Digital Marketing at Plunet GmbH (Berlin)

at Plunet, I lead digital marketing initiatives, integrate AI and automation into marketing workflows, and design hyper-personalized customer journeys — aligning strategic growth with cutting-edge MarTech innovation.

Major Achievements:

• Introduced AI-powered lead nurturing sequences and marketing intelligence tools.

• Redesigned the full customer journey pipeline, from MQL to SQL to closed deals.

• Integrated marketing and CRM platforms to personalize communications at scale.

• Supported product launches and global event campaigns, both virtual and physical.

• Led the digital transformation by mapping and digitizing all tools and customer data, transitioning from Excel-based systems to implementing HubSpot Sales, Marketing, and Service Hub Professional.

• Engineered a data warehouse and fine-tuned local AI models on company data, creating an internal bot to support sales and account management.

• Conducted conversion rate optimization (CRO), SEO, SEM, performance optimization, server-side tagging, GTAG manager, and GA4 implementation.

• Segmented the extensive customer database for targeted marketing efforts.