Enterprise Experience: GS1 (Global Standard 1)

Joining GS1 marked my first deep dive into structured B2B marketing, where I learned to navigate the challenges of promoting complex, data-driven solutions within a highly regulated and collaborative ecosystem involving public and private sector stakeholders.

Led Performance Marketing Campaigns: Spearheaded high-budget SEO, SEM, and digital advertising initiatives targeting both B2B and B2C audiences, effectively promoting GS1 standards such as barcoding, supply chain solutions, and traceability.
Demand Generation Strategies: Developed and executed demand generation campaigns tailored to GS1 Iran’s B2B2C business model, enhancing engagement across manufacturers, distributors, and end consumers.
Conversion Rate Optimization (CRO): Implemented CRO techniques across digital platforms, resulting in significant improvements in lead conversion rates and overall campaign effectiveness.
Team Leadership: Managed a dedicated digital marketing team of four within the broader marketing department, fostering a collaborative environment that encouraged innovation and efficiency.
Content Localization: Adapted GS1 global materials to align with the Iranian market’s cultural and linguistic nuances, ensuring relevance and resonance with the target audience.
Digital Transformation Initiatives: Played a pivotal role in enhancing CRM systems and customer engagement strategies, contributing to the organization’s broader digital transformation goals.
Event Organization: Organized and promoted industry events and training programs, facilitating knowledge sharing and stakeholder engagement.
Data Mining Project: Initiated a data mining project to analyze extensive datasets, enabling smart segmentation and more targeted communication strategies.
Platform Launches: Successfully launched three new web platforms, expanding GS1 Iran’s digital footprint and service accessibility.